Have you ever heard the saying “if you do what you love, you will never spend a day at work”? Wise words, often recited by successful individuals who have allowed their passion and enthusiasm drive them to success. A success driven by more than financial gain, that almost certainly has had a helping hand from suitably inspired individuals, its infectious!

So what's my point?

A couple of years ago we were approached about “sponsoring an event”, this isn't unusual, but what was unusual was the way we were approached and what followed. As I just mentioned, we get asked a lot about this, but normally decline. But this was different, its hard to put it into words, but something about this approach made us take notice and not just decline (politely of course).

A dedicated event for Jaguar owners and enthusiasts, organised by passionate Jaguar fans and owners. But the real difference was, they weren't requesting free stuff,looking for what they can get, they were asking for support, anything that could make a difference to the enthusiasts and owners that were going to spend a Bank holiday together, talking, eating, living and breathing everything Jaguar, making sure those that made the effort to turn up and support, got something back.

We got involved on a very small scale and the response we received meant we would be continuing our support for this event. On a commercial scale its hard to say if it was a success for us, but that's not the point, although we are a business, the fact that our small contribution had made such a big difference, made us want to be part of it in the future. We are also very passionate about what we do and its the little things that make a big difference! The second event took part over the last May Bank Holiday weekend, once again a success, bigger and better than the year before, so we cant wait for next year! Keep up the good work!

What's next

Plans and organising are already in progress for next year, if you want to be a part of it, follow any of the links within this post, I'am sure you will be welcome.