They say "a picture paints a thousand words", if that's the case what does a video do? "Going viral" is the phrase we hear all too often, sometimes its something simple like a talking dog, an other may be a choreographed piece of work (even if it is staged to look like amateur footage), never the less, lots of entertainment for everyone. Sometime ago we set out to create a new video, as making videos was not our strength (and we didn't have a Hollywood budget), we were inspired by this video from Dollar Shave Club. On the face of it, it's simple, funny, low budget and gets the message across. Reality is Mike is a lot smarter than he would let on and that video not only went viral, but it crashed the main website, due to the interest it created. Mike and Dollar Shave Club went on to have amazing success and reportedly selling the business for $1Billion (USD).
So how hard can it be? Very, would be our short answer! We don't have any comedians within our company, limited imagination and resources, we decided to be a little more conservative. After a very long, cold day of filming, even longer days selecting footage and editing, we finally launched our new video last week. We know it doesn't come close to Dollar Shave Club and its certainly no masterpiece, but it tells the story of our products. But is that good enough in these days of social media and viral videos? We don't know, but for now, it will have to be. We concentrate on what we are good at and when the day comes, where we can make a funny, entertaining and informative video, we will.
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